Why We're Here


To market and promote Lexington’s Bluegrass Region for the purpose of attracting diverse
visitors to grow the regional economy and serve those visitors with genuine and inclusive
hospitality. 

The Lexington Convention and Visitors Bureau (VisitLEX) is a public service organization authorized by the Kentucky Revised Statutes (KRS 91A.350) and established in 1974 by a Lexington-Fayette Urban County Government (LFUCG) ordinance. VisitLEX's adopted budgets, financial statements and audit reports can be viewed on the Department of Local Government's website at https://kydlgweb.ky.gov/.

VisitLEX positively impacts the economic well-being of Lexington-Fayette County by marketing the Bluegrass Region as an outstanding destination for leisure travel, business travel, meetings and conventions, and by providing quality service to these visitors.

VisitLEX is headed by a nine-member Commission appointed by the Mayor for three-year terms. Three commissioners are selected as representatives of the hotel and motel industry. One commissioner is selected as a representative of the restaurant industry. One commissioner is selected from a list submitted by Commerce Lexington. Four commissioners are selected at large by the Mayor and must be residents of Fayette County. In addition to the nine appointed members, there may be up to a seven-member non-voting ex-officio panel.

VISION
To serve as an invaluable resource to visitors, the community and partners as one of the nation’s premier destination marketing and service organizations.

CORE VALUES
Honesty – Showing sincerity, truthfulness, and loyalty.
Integrity – Demonstrating moral courage by doing the right thing even when it is not popular.
Respect – Treating all customers and colleagues with courtesy and professionalism.
Trust – Building trust through reliability and authenticity.
Dedication - Holding self and others accountable for meeting objectives and keeping commitments.

DIVERSITY STATEMENT
We’re on a journey. VisitLEX is committed to reflecting and upholding the value of diversity of thought, culture, and lifestyles that are inherent in the Lexington community as we welcome visitors from around the world to our destination. Practicing genuine and inclusive hospitality is a shared responsibility for every employee. Our commitment to inclusion is a dedicated long-term mindset that celebrates the unique personal differences that make us a stronger organization, and help make Lexington a world-class destination that is welcoming and inclusive of all.

VisitLEX is a public service organization authorized by the Kentucky Revised Statutes (KRS 91A.350) and established in 1974 by a Lexington-Fayette Urban County Government (LFUCG) ordinance.VisitLEX is not a membership organization.  Operating revenue is generated by occupied hotel/motel rooms in Lexington-Fayette County. By state statute, hotels collect an eight and one half percent occupancy tax from their guests. Four and one-half percent of that revenue goes to the Central Bank Center for debt repayment. The remaining four percent goes to the Bureau.

Downloand the VisitLEX Brand Standards Manual

VisitLEX is a member of the Destinations International (formerly Destination Marketing Association International).  Founded in 1914, Destinations International promotes sound professional practices in travel marketing and in the solicitation and servicing of meetings and conventions.