LEXINGTON – The economic impact of travel and tourism in Fayette County set a record of $1.7 billion in 2024, according to a study for the Kentucky Department of Tourism released today.

Tourism in Fayette County generated more than $131 million in state and local tax revenue. The industry also employed 11,851 people in the county.

“Tourism is important for everyone in Lexington because it has a major impact on our local economy and improves our quality of life,” said Mary Quinn Ramer, president of VisitLEX. “These strong numbers help our local businesses and attractions as well as serve as the gateway for people thinking about relocating to Lexington.”

“VisitLEX markets all the assets of our community and help people maximize and personalize their visit here. Our hospitality, a variety of amenities and signature industries help us close the deal on attracting conventions and events.” 

Lexington accounts for 12 percent of the state tourism impact.

In the Lexington tourism region, known as Bluegrass, Horses, Bourbon & Boone, tourism spending was $2.7 billion, which generated 19,211 jobs and more than $207 million in state and local taxes.

More details about the tourism economic impact study, which was performed by Tourism Economics, are available here.

Image from Governor Andy Beshear's Office.