LEXINGTON, KY -- VisitLEX has made a significant impact on the travel industry, earning top honors at the Kentucky Travel Industry Association's Traverse Awards. The organization, representing more than 900 members across the Commonwealth, recognized VisitLEX with an Award of Distinction, for a total of 12 medals for its innovative marketing and public relations campaigns.
The KTIA Traverse Awards honor the talent, creativity, and effectiveness of its members’ marketing and public relations efforts.
VisitLEX earned the Award of Distinction - Division C for the Spring Campaign, Bet You Thought. This top honor, awarded to only one Convention Visitors Bureau per budget category, is one of the most coveted accolades presented at the event.
The public relations initiative, Hey Aliens! Look at Lexington Campaign won gold, was designed to highlight travel to Lexington in a fun way by highlighting STEM initiatives and education and the iconic Kentucky Horse Park, which generated global buzz. Featured in renowned media outlets like The Drew Barrymore Show, Forbes, USA TODAY, and ABC News, this initiative successfully put Lexington on the international map.
"Our talented and dedicated team at VisitLEX is truly passionate about showcasing the best of Lexington," said Mary Quinn Ramer, President of VisitLEX. "These awards reflect the dedication of our marketing and sales teams, as well as the unique attractions that make Lexington a special place for both visitors and locals."
VisitLEX Awards:
Awards of Distinction - Division C
Marketing Campaign: Spring Campaign – “Bet You Thought”
Gold
PR Initiative: Hey Aliens! Look at Lexington
Marketing Campaign: Bourbonland
Marketing Campaign: Leisure Campaign - “Bet You Thought”
Silver
Specialty Item: Puppy Snuggle Lounge
Marketing Campaign: "Follow" the Big BIue Horse UK Activation
OOH: ASAE Atlanta
Destination Management: LEX For Good
Bronze
PR Initiative: Moore Horsey
Digital: Follower Acquisition Campaign
Video: Meetings Sizzle Video
PR Initiative: Hank the Horse & Meeting Planners International, World Education Congress
A panel of unbiased and impartial marketing, public relations, and tourism professionals whose work is conducted outside of Kentucky judged the entries.
