NeighSMR Video Campaign Wins First-Place

VisitLEX is proud to announce a first-place award received last night at the Destinations Council’s Destiny Awards program held annually in conjunction with the ESTO travel conference.  “Neigh-SMR” – VisitLEX’s play on ASMR videos was entered in the public relations campaign category.

The Destiny Awards recognize U.S. Travel destination members for excellence and creative accomplishment in destination marketing and promotion at the local and regional level; and foster the development of imaginative and innovative destination marketing promotion programs and activities.

Mary Quinn Ramer, President at VisitLEX, and Gathan Borden, VP of Marketing at VisitLEX, attended ESTO's Tuesday night Awards Dinner and Presentation and accepted the award on behalf of VisitLEX.  

Mary Quinn Ramer, President for VisitLEX stated: “I am so proud of our team at VisitLEX and our marketing partners at Cornett! We are  continuously working on innovative ways to market Lexington and winning this national award validates those efforts. It is such an honor to receive awards in recognition of our hard work.”

To create Neigh-SMR, we joined forces with our pals at the Kentucky Horse Park, put a mic on a horse named Hank and let him shine. We filmed him eating carrots, apples, peppermints and some horse biscuits and then pushed it out organically on Facebook and Instagram and also posted it to the VisitLEX YouTube channel.

VisitLEX is the first tourism brand to introduce ASMR as part of a destination marketing strategy and is also the first brand to use a horse in an ASMR Video.  Neigh-SMR was released in April and has received more than 425K views to date. Watch the video here. 

About VisitLEX
VisitLEX is a destination sales, marketing, and service organization charged with promoting Lexington's Bluegrass Region for the purpose of attracting visitors and growing the economy.  For more information: