Conventioneers are packing more than just business casual clothes when they travel. They’re packing a spirit of volunteerism.

That’s why incorporating an easy-to-use, one-stop directory of community outreach projects is now part of VisitLEX’s strategy for attracting conferences and events.

Lexington is now part of, a website that helps conference planners as they create a give-back program for their events.

“More and more, there is a trend for conventions to add a volunteer element to their event,” said Mary Quinn Ramer, president of VisitLEX. “This website is another tool to market our region and help differentiate our city. At the same time, it will provide a new source of volunteers who will help support the amazing efforts of tremendous nonprofits that are making a difference.”

One example of incorporating a volunteer opportunity into a conference took place in the summer of 2016, when the Southern Legislative Conference (SLC) was held in Lexington. Lawmakers from 15 states packed more than 80,000 meals for God’s Pantry Food Bank.

“Our organization comprises state elected and appointed officials, and public service is second nature to our members, said Colleen Cousineau, SLC Executive Director. Supporting a food packaging event at each city in which we hold our annual meeting provides us the opportunity to give back to the communities and helps address the problem of food insecurity in that region.”

Organizations now will have assistance in coordinating those efforts through Giving Good, which provides a comprehensive online resource for event organizers to find, vet and book community impact projects. It includes a snapshot of key information so they can more easily add a give-back element to their event. They can connect with other event organizers, get additional information from destination service departments or reach out to the community impact project directly for more information.

The Giving Good website ( []) lists a contact at VisitLEX as well as information on several Lexington nonprofits. The non-profits listed are Old Friends, Arbor Youth Services, Habitat for Humanity, SeedLeaf, the Hope Center, the Ronald McDonald House and God’s Pantry Food Bank.

Giving Good began with an Innovation Grant from the Center for Association Leadership in 2016. Today, the site has more than 40 destinations and features more than 200 community impact projects.

About VisitLEX
VisitLEX is a destination sales, marketing, and service organization charged with promoting Lexington's Bluegrass Region for the purpose of attracting visitors and growing the economy.  For more information: []