Recognitions honor marketing efforts
Lexington, Ky. – VisitLEX earned several awards at the Kentucky Travel Industry Association (KTIA) fall conference, which was held October 23-25, in Louisville, Ky.
The KTIA Traverse Awards honor the talent, creativity and effectiveness of its members’ marketing and public relations efforts.
VisitLEX was awarded the following:
- Most Innovative: Promotional Video – Videos Shot by Horses
- Gold: Leisure Campaign, Videos Shot by Horses and 360 Videos;
- Silver: Specialty Item Not for Sale (Brewgrass Trail), Out of Home Advertising (Chicago campaign) and Website (SharetheLEX.com); and
- Bronze: Direct Promotion – Single Item (Holiday Card), Marketing Campaign (Chicago campaign), Print Advertising Campaign, Social Media Campaign (National Tourism Week)
“It is an honor to receive these awards from the Kentucky Travel Industry Association in recognition of our efforts to attract tourism, which has a $3.1 billion impact in our region and a $14.5 billion impact statewide,” said Mary Quinn Ramer, president of VisitLEX. “We are incredibly proud of our promotional video shot by horses which has attracted the attention of national outlets for its creativity. It was a sheer delight to win the Most Innovative Award.”
A panel of unbiased and impartial marketing, public relations and tourism professionals whose work is conducted outside of Kentucky judged the entries.
VisitLEX is a destination sales, marketing, and service organization charged with promoting Lexington's Bluegrass Region for the purpose of attracting visitors and growing the economy. For more information: www.visitlex.com