Lexington, Ky. – VisitLEX earned three gold, four silver, and three bronze awards along with the Best In Show Award at the Kentucky Travel Industry Association (KTIA) fall conference, which was held November 6-8 in Covington, KY. Tourism is an important industry for Kentucky. More than 71 million visitors travel to the state each year and contribute more than 7.6 billion to the state’s economy.
The KTIA Traverse Awards honor the talent, creativity and effectiveness of its members’ marketing and public relations efforts.
VisitLEX was awarded the following:
- Best on Show: Digital (Horse Walks into a Bar)
- Gold: Print Ads/Out of home (Columbus)
Specialty Item (Bourbon Camo)
- Silver: Marketing Campaign (Columbus)
Out of Home (Columbus)
PR (Mr. Rogers)
- Bronze: Event/Meeting/Conference Materials (Bid Book)
Event/Meeting/Conference Materials (Attendance Builder Brochure)
Event/Meeting/Conference Materials (Convention Services Book)
Gathan Borden, Vice President of Marketing for VisitLEX stated: “It is such an honor to be recognized by your peers for a job well done. We are thrilled to bring home Best in Show for our Digital Campaign, Horse Walks into a bar! We are constantly looking for innovative ways to market Lexington and had a blast bringing this concept to life with our creative team at Cornett.”
A panel of unbiased and impartial marketing, public relations and tourism professionals whose work is conducted outside of Kentucky judged the entries.
VisitLEX is a destination sales, marketing, and service organization charged with promoting Lexington's Bluegrass Region for the purpose of attracting visitors and growing the economy. For more information: www.visitlex.com