Mary Quinn Ramer Recognized as Member of the Year
Lexington, Ky. – VisitLEX earned Best in Show along with three gold, four silver, and three bronze awards at the Kentucky Travel Industry Association (KTIA) fall conference, which was held November 10-12 in Louisville, KY. Mary Quinn Ramer, President VisitLEX, was also honored by the association as KTIA’s Member of the Year for her tireless work on behalf of the statewide tourism industry.
Hank Philips, president KTIA, commented: “Mary Quinn’s advocacy efforts were essential in conveying the importance of the industry to the most influential state leaders throughout the challenges we’ve faced the past 21 months. Her poise and conviction never faltered, and we are thrilled to recognize her and her commitment to our industry.”
“Receiving KTIA member of the year is considered such an incredible honor, said Mary Quinn Ramer, President VisitLEX. I have loved this industry from the moment I started my first tourism job in my hometown of Danville many years ago. During the pandemic, however, I doubled down on making sure that our industry voice was heard at the state levels. KTIA has been such a valuable partner in those efforts, and I am deeply appreciative of this recognition.”
The KTIA Traverse Awards honor the talent, creativity and effectiveness of its members’ marketing and public relations efforts. This year’s awards also celebrated members extraordinary efforts displayed during the COVID-19 pandemic with the addition of new categories to showcase member’s invaluable roles while deploying creative tactics to assist their communities.
VisitLEX was awarded the following:
Best in Show: Harmon Room at 21c (PR Campaign)
Gold: Queen’s Gambit Harmon Room at 21c (PR Campaign)
Mother’s Day Makeover(Video)
Post Vaccine Cards (Specialty Item)
Silver: Nourish Lexington (COVID-19 Community Support & engagement)
Daily Programming (Digital)
Lexington is Real Life (Marketing Campaign)
Zoom with Horses (PR Campaign)
Bronze: Lex Eat Carryout (COVID-19 Community Support & engagement)
Hey Alexa (Video)
New VisitLEX Website (Website)
Gathan Borden, VisitLEX VP of Marketing stated: “Our goal is to always market and promote Lexington and the Bluegrass Region in a creative and non-traditional way so that we can break through the clutter of today’s advertising landscape. The KTIA Traverse Awards are a validation of the great creative work we do, alongside our agency partners, to bring visitors to our city.”
A panel of unbiased and impartial marketing, public relations and tourism professionals whose work is conducted outside of Kentucky judged the entries.
VisitLEX is a destination sales, marketing, and service organization charged with promoting Lexington's Bluegrass Region for the purpose of attracting visitors and growing the economy. For more information: www.visitlex.com