LEXINGTON, Ky. – “Pass the Hat with Rex,” a grassroots social media campaign to benefit Nourish Lexington, raised $38,236. That includes $25,000 in matching funds from the Rex Chapman Foundation.
“The Rex Chapman Foundation has been honored to support the good work of Nourish Lexington,” said Rex Chapman. “After visiting and seeing first-hand the work they are doing to serve healthy, hearty meals to those in need - I was particularly motivated to help. Our week of effort made another 30,000+ meals available during the pandemic. The Nourish model feeds hungry families while supporting our local farmers, restaurants and food industry workers. We are blessed to have Nourish Lexington helping our community and it is has been my pleasure to assist. Thank You, Nourish! Let’s Go!”
Rex Chapman kicked off the campaign Feb. 8 with a "TikTok/Pass the Hat" video and encouraged others to join in.
These donations will underwrite almost two months’ worth of Nourish meals at the current rate -- amounting to nearly 30,000 meals once it is matched with some of the reimbursement programs Nourish Lexington uses.
“We are so thankful for the generosity of Rex Chapman and the more than 300 donors who stepped up to contribute,” FoodChain Executive Director Becca Self said. “The benefit will be far-reaching – feeding families, employing restaurant workers and putting nearly $50,000 into the local food system through other matching programs.”
The campaign quickly went global. Here are some of the results:
- The Rex Chapman Foundation contributed $25,000;
- $13,236 was raised from 307 donors;
- Donations came from 36 different states; Washington, D.C.; Canada; and England.
- Kentucky wins the prize for the most donors (57) for a total of $2,906 raised, but California had the largest total ($3,295 from 49 donors) and the largest single donation ($1,000); and
- The TikTok video had more than 219,000 views and was retweeted 473 times.
About Nourish Lexington:
Nourish Lexington, powered by FoodChain, was formed in April 2020 as an innovative collaboration among Keeneland, VisitLEX and FoodChain, seeded by the Murry Foundation, to help provide nutritious meals to anyone in need while also supporting the economic backbone of our region’s food and service industry. We have been able to continue our mission thanks to an extraordinary list of generous organizations and individuals, which now includes the Rex Chapman Foundation. To learn more, visit www.nourishlexington.org.
Rex Chapman Foundation:
The Rex Chapman Foundation is 501C3 non-profit organization founded in 2019 focused on raising funds and awareness for other non-profit groups that are fighting the opioid drug epidemic. Beginning in 2020, the foundation, in partnership with the Bluegrass Community Foundation, focused on providing relief to those harmed by the COVID-19 pandemic. In the past year, the foundation has been able to raise and distribute over $200,000.00 to first responders for PPE, to food banks and shelters, and to school children for masks. Typically the foundation works in partnership with other organizations to maximize the positive outcome for those in need. #teamgame Donation to the Rex Chapman Foundation COVID-19 Relief Fund can be made at this link: https://bgcf.givingfuel.com/rcf