LEXINGTON, Ky. – April 4, 2022 – Colorful life-sized horse statues will return to the community this summer and fall for the third installment of Horse Mania, an initiative put on by LexArts, greater Lexington’s premier cultural development, advocacy and fundraising organization.
Horse Mania instills an understanding and enjoyment of public art. This year, Horse Mania is supported by the annual release of a commemorative Maker’s Mark® Bourbon bottle in partnership with Keeneland Race Course.
“No other public art initiative in our city’s history has captured the hearts and imaginations of Lexingtonians and visitors like Horse Mania,” said Ame Sweetall, LexArts President and CEO. “Public art is a hallmark of all great American cities and LexArts is thrilled to have the support of two iconic Kentucky brands, Keeneland and Maker’s Mark, in bringing Horse Mania to the streets of Lexington once again.”
For the second year, the commemorative bottle will feature one of three distinct label designs featuring the work of artists Sandra Oppegard, Andre Pater or Tyler Robertson. The labels depict the beauty and history of Thoroughbred racing.
Each bottle is signed by the artist who created the design, along with Keeneland President and CEO Shannon Arvin, Maker’s Mark Managing Director Rob Samuels and one of three of the winningest female riders in Keeneland history: Julie Krone, Rosie Napravnik and Donna Barton Brothers.
Maker’s Mark and Keeneland have collaborated on a commemorative bottle release every year since 1997, raising millions of dollars for a variety of worthy causes throughout Central Kentucky.
“Keeneland is committed to supporting public art exhibits like Horse Mania, which have coincided with some of the major equestrian events at the racetrack and in our community, and celebrate the vibrant cultural importance of our sport to the Commonwealth and the international stage,” Keeneland President and CEO Shannon Arvin said. “We are excited to continue our longstanding collaboration with Maker’s Mark in support of LexArts.”
“At Maker’s Mark, we share LexArts’ commitment to celebrating and encouraging public art, such as those at our distillery in Loretto,” said Eighth Generation Whisky Maker & Managing Director Rob Samuels. “I’m proud our long partnership with Keeneland allows us to support the popular Horse Mania in such a meaningful way.”
The three bottles will go on sale Friday, April 8, opening day of Keeneland’s 2022 Spring Meet.
LexArts is greater Lexington’s premier cultural development, advocacy and fund raising organization. As both the area arts council and united arts fund, LexArts provides a wide range of programs and services designed to integrate the arts into our daily lives including the LexArts Gallery Hop, Lexington Youth Arts Council and ArtScope. For more information, visit www.lexarts.org
About Keeneland Race Track
Since its first race meet more than 85 years ago, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. The world’s largest Thoroughbred auction house, Keeneland conducts four sales a year, in January, April, September and November. Graduates of Keeneland sales dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Keeneland hosted the Breeders’ Cup World Championships in 2015 and 2020 and is holding the event again on Nov. 4-5, 2022. Uniquely structured, Keeneland is a privately held company with a not-for-profit mission that returns its earnings to the industry and the community in the form of higher purses and millions of dollars donated in support of horse industry initiatives and charitable contributions for education, research, and health and human services throughout Central Kentucky. Keeneland also maintains the Keeneland Library, a world-renowned public research institution with the mission of preserving information about the Thoroughbred industry. To learn more, visit www.Keeneland.com.
About Maker's Mark® Bourbon
In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream to create a handmade and delicious bourbon. He decided to make his whisky in small batches, using soft red winter wheat to enhance the softness and sweetness. He then rotated each barrel by hand for consistency and, finally, aged each barrel to taste. Bill Samuels, Sr., transformed bourbon from a "commodity" into a premium handmade spirit, and today Maker's Mark continues to make its bourbon the same way. That time-tested approach seems to still be working just fine 60+ years later, as Maker's Mark Kentucky Straight Bourbon was awarded a Double Gold medal at the esteemed San Francisco Spirits Competition in 2021. In recent years, Maker's Mark has introduced thoughtful, super-premium innovations to its portfolio, including Maker's Mark 46, Maker's Mark Cask Strength and Maker's Mark Private Selection, the brand's first-ever custom barrel program. For more information, visit www.makersmark.com.
LexArts – Maury Sparrow – 859-351-3502 – email@example.com
Keeneland – Amy Gregory – 859- 361-3490 – firstname.lastname@example.org
Maker’s Mark – Blair Carpenter – 502-509-5232 – email@example.com
WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker's Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol. ©2022 Maker's Mark Distillery, Inc., Loretto, KY.