America's Best Racing (ABR), a multimedia fan-development and awareness-building platform of The Jockey Club, today released a new and original ABR Films four-episode video series, "America's Native Spirit." The lifestyle series, presented and sponsored by VisitLex, chronicles Kentucky's rich heritage and tradition of crafting award-winning bourbon, in addition to producing champion Thoroughbreds.
The premiere episode, "The Birthplace of Bourbon," can be viewed here: https://www.americasbestracing.net/videos/2016-americas-native-spirit-the-birthplace-bourbon
The series was directed, produced and filmed by ABR Films and shot on location in Lexington and Frankfort, Ky., at the family-owned, award-winning Buffalo Trace Distillery. VisitLex promotes Lexington's Bluegrass region-the Horse Capital of the World-for the purpose of attracting visitors and growing the economy.
"VisitLex is excited to be the presenting sponsor of this series profiling America's Native Spirit, the Buffalo Trace Distillery and Kentucky's vital role as the producer of 95 percent of the world's bourbon," said VisitLex President Mary Quinn Ramer. "Additionally, as the tourism office promoting travel to Lexington's Bluegrass region and the Horse and Bourbon Capital of the World, it is a fitting sponsorship for us. America's Best Racing does a fantastic job of promoting the inextricable bond between Thoroughbred racing and bourbon in Kentucky, and we are pleased to be supportive of it."
The four-episode original series takes the viewer on a journey deep into Bluegrass country and inside the award-winning Buffalo Trace Distillery. No Kentucky distillery has earned more domestic and international accolades than Buffalo Trace. The multi-billion dollar economic impact of Thoroughbreds and bourbon in the Commonwealth of Kentucky, as well as their global reputation, is significant and unparalleled. Today, a rekindled obsession among millennials has made bourbon a $3 billion signature industry in Kentucky. Along the way, viewers are introduced to Harlen Wheatley, the master distiller at Buffalo Trace, and Freddie Johnson, a third-generation employee at Buffalo Trace. Crafting bourbon, much like developing champion Thoroughbreds, has always been about storytelling. In the end, it's all about enjoying "America's Native Spirit" and America's original sport.
Episodes 2, 3 and 4 will be released on the following dates:
Thursday, Dec. 15 - Episode 2: Buffalo Trace
Tuesday, Dec. 20 - Episode 3: The Bourbon Story
Thursday, Dec. 22 - Episode 4: Bourbon & Horses
About America's Best Racing:
America's Best Racing is a multi-media new fan development and awareness-building platform, initiated by The Jockey Club, designed to increase the profile and visibility of North America's best Thoroughbred racing events, with a primary focus on the sport's lifestyle and competition. You can follow America's Best Racing at americasbestracing.net as well as on social media platforms Facebook, Twitter, Pinterest, YouTube, Google+, Instagram, and Snapchat.
VisitLEX is a destination sales, marketing, and service organization charged with promoting Lexington's Bluegrass Region for the purpose of attracting visitors and growing the economy. For more information: www.visitlex.com.