Why We're Here


To market and sell Lexington’s Bluegrass region by driving economic impact through tourism and meetings to enhance the quality of life for Lexingtonians.

The Lexington Convention and Visitors Bureau (VisitLEX) is a public service organization authorized by the Kentucky Revised Statutes (KRS 91A.350) and established in 1974 by a Lexington-Fayette Urban County Government (LFUCG) ordinance. VisitLEX's adopted budgets, financial statements and audit reports can be viewed on the Department of Local Government's website at https://kydlgweb.ky.gov/.

The VisitLEX office is located at 215 West Main Street, Suite 150. Regular office hours are Monday through Thursday from 8:30 AM to 5:00 PM. The Vice President of Finance and Operations serves as the official custodian of records. KY residents may request public records by submitting the approved form or by written request. Completed forms or requests may be hand delivered or submitted via USPS mail to the VisitLEX office, by facsimile to (859) 254-4555 or via email. Should paper copies of records be required the cost is $0.10 per page.

VisitLEX positively impacts the economic well-being of Lexington-Fayette County by marketing the Bluegrass Region as an outstanding destination for leisure travel, business travel, meetings and conventions, and by providing quality service to these visitors.

VisitLEX is headed by a nine-member Commission appointed by the Mayor for three-year terms. Three commissioners are selected as representatives of the hotel and motel industry. One commissioner is selected as a representative of the restaurant industry. One commissioner is selected from a list submitted by Commerce Lexington. Four commissioners are selected at large by the Mayor and must be residents of Fayette County. In addition to the nine appointed members, there may be up to a seven-member non-voting ex-officio panel. The VisitLEX Commission meets on the 3rd Wednesday of every month at the VisitLEX administrative offices at 8:30 am, unless otherwise noted.

Funding
VisitLEX is a public service organization authorized by the Kentucky Revised Statutes (KRS 91A.350) and established in 1974 by a Lexington-Fayette Urban County Government (LFUCG) ordinance.VisitLEX is not a membership organization.  Operating revenue is generated by occupied hotel/motel rooms in Lexington-Fayette County. By state statute, hotels collect an eight and one half percent occupancy tax from their guests. Four and one-half percent of that revenue goes to the Central Bank Center for debt repayment. The remaining four percent goes to the Bureau.

Mission
To market and sell Lexington’s Bluegrass region by driving economic impact through tourism and meetings to enhance the quality of life for Lexingtonians.

Vision
Inspiring travel to Lexington’s Bluegrass region where the hospitality makes everyone feel at home.

Core Values
Honesty – Showing sincerity, truthfulness, and loyalty.
Integrity – Demonstrating moral courage by doing the right thing even when it is not popular.
Respect – Treating all customers and colleagues with courtesy and professionalism.
Trust – Building trust through reliability and authenticity.
Dedication – Holding self and others accountable for meeting objectives and keeping commitments.

Diversity Statement
We’re on a journey. VisitLEX is committed to reflecting and upholding the value of diversity of thought, culture, and lifestyles that are inherent in the Lexington community as we welcome visitors from around the world to our destination. Practicing genuine and inclusive hospitality is a shared responsibility for every employee. Our commitment to inclusion is a dedicated long-term mindset that celebrates the unique personal differences that make us a stronger organization, and help make Lexington a world-class destination that is welcoming and inclusive of all.

Civil Rights Act Title VI
VisitLEX complies with Title VI of the Civil Rights Act of 1964 and will not subject any person to discrimination based on race, color, age, disability or national origin by any program or activity. VisitLEX will provide meaningful access to alternate formats for the benefits, services, information and other important portions of programs and activities for individuals with Limited English Proficiency.  Requests for alternate formats can be submitted to the Vice President of Finance and Operations (lexadmin@visitlex.com) or (859) 233-1221. Complaints should be directed to the Vice President of Finance and Operations (lexadmin@visitlex.com) or (859) 233-1221.

VISITLEX Brand Standards | Download the VisitLEX Brand Standards Manual

VisitLEX is a member of the Destinations International (formerly Destination Marketing Association International).  Founded in 1914, Destinations International promotes sound professional practices in travel marketing and in the solicitation and servicing of meetings and conventions.