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Events

Jan13

Black Bone

An exhibition of visual artists and poets sharing how those connected to Affrilachia tell... more
Jan26

UK Women's Basketball vs Ole Miss

Join the fans of the UK Women's Basketball team as they take on Ole... more
Jan28

UK vs Kansas

Cheer on the University of Kentucky men's basketball team. Go Wildcats! ... more
Feb3

1964: The Tribute

Since the early 80's, "1964": The Tribute has been thrilling audiences all over... more
Feb3

Art in Bloom Weekend

This special weekend consists of floral designs on view, Friday 10am-8pm, Saturday... more
Feb9

Into The Woods

  Mind the wolf, heed the witch, and honor the giant in the... more
Feb9

Kentucky Sport, Boat & Recreation Show

Shake off the cabin fever and enjoy great outdoor products, exclusive deals, and... more
Feb10

Carmen

Romantic Spanish works by Piazzolla, Granados, and Bizet return to the LexPhil season in... more
Feb12

Russian String Orchestra

Chamber Music Society of Central Kentucky.  Expect glorious sound and musicianship... more
Feb14

Justin Hayward Acoustic Concert

Hear the legendary Moody Blues' guitarist and vocalist. His songs have mesmerized fans... more
Feb17

Rodgers + Hammerstein's Cinderella

This lush production features an incredible orchestra, jaw-dropping transformations and... more
Feb20

Presidents' Day at the Mary Todd Lincoln House

The event will include games and activities focusing on the Lincolns’ family... more
Feb24

The Barber of Seville

Rossini's perfectly honed treasure survived a famously disastrous opening night to become... more
Feb25

The Watsons Go To Birmingham - 1963

This powerful story based on the Newbery Honor Book by Christopher Paul Curtis follows... more
Feb28

UK vs Vanderbilt

Cheer on the UK men's basketball team as they take on Vanderbilt! ... more
Mar3

Blue Grass Trust Antiques & Garden Show

 Featuring over 40 distinguished dealers and garden specialists.... more
Mar10

Lexington Comic & Toy Convention

The midwest's most awesome weekend of geekery. Comics, magazines, gaming, anime,... more
Mar11

Lexington St. Patrick’s Parade and Festival

Leprechauns and shamrocks will be spotted along Main Street. Entertainment all day.... more
Mar15

Boys Sweet Sixteen Tournament

Kentucky High School Athletic Association state basketball tournament.... more
Mar23

Road to the Horse/Ride the Remuda

Don’t miss the thrill and excitement of Road To The Horse in 2017. Sarah Dawson,... more
Mar25

Paul Frazer Memorial Combined Test & Dressage

CKRH has grown into a multi-faceted program that is dedicated to enriching the community... more
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Mission Statement

Mission
To market and promote Lexington's Bluegrass Region for the purpose of attracting visitors and growing the economy.

To serve visitors with genuine hospitality since Southern Starts HereTM

VisitLEX Brand Standards Manual

2012 H2R Travel Study

VisitLEX is a public service organization authorized by the Kentucky Revised Statutes (KRS 91A.350) and established in 1974 by a Lexington-Fayette Urban County Government (LFUCG) ordinance. VisitLEX's adopted budgets, financial statements and audit reports can be viewed on the Department of Local Government's website at https://kydlgweb.ky.gov/entities/specDistsearch.cfm.  

The Lexington Convention and Visitors Bureau (VisitLEX) positively impacts the economic well-being of Lexington-Fayette County by marketing the Bluegrass Region as an outstanding destination for leisure travel, business travel, meetings and conventions, and by providing quality service to these visitors.

In Lexington, as in cities across the country, the Bureau has three prime responsibilities:

  • To encourage visitors to discover the historic, cultural and recreational opportunities available in the Lexington area.
  • To encourage groups to hold meetings, conventions and trade shows in Lexington.
  • To assist groups with meeting preparations and while their meeting is in progress.

A convention and visitors bureau does not organize meetings and conventions, but guides meeting planners and visitors to attractions and services that result in a positive Lexington experience.

Convention sales professionals at VisitLEX actively solicit meeting planners to host their meetings in Lexington.  We simplify the meeting planner's responsibilities by providing information on facilities, assisting with hotel room commitments and guiding the planner to make the best possible use of the services and attractions in the area.

For visitors, we provide a wealth of information (in advance of their arrival and while they are in town) about what to see and do in Lexington.  We produce a comprehensive visitor planning guide and provide vacation planning assistance.

VisitLEX is a member of the Destination Marketing Association International (DMAI).  Founded in 1914, DMAI promotes sound professional practices in travel marketing and in the solicitation and servicing of meetings and conventions.

In 2008 the Bureau was awarded accreditation by the DMAI.  The DMAI accreditation program defines performance and compliance standards for destination marketing organizations, assuring that staff, leadership and external stakeholders follow proper practices and perform at an acceptable level for the industry.

VisitLEX is a public service organization authorized by the Kentucky Revised Statutes (KRS 91A.350) and established in 1974 by a Lexington-Fayette Urban County Government (LFUCG) ordinance. 

VisitLEX is not a membership organization.  Operating revenue is generated by occupied hotel/motel rooms in Lexington-Fayette County. By state statute, hotels collect a six percent occupancy tax from their guests. One-third of that revenue goes to the Lexington Convention Center for debt repayment and operations, and two-thirds goes to the Bureau.

VisitLEX is headed by a nine-member Commission appointed by the Mayor for three-year terms. Three commissioners are selected as representatives of the hotel and motel industry. One commissioner is selected as a representative of the restaurant industry. One commissioner is selected from a list submitted by Commerce Lexington. Four commissioners are selected at large by the Mayor and must be residents of Fayette County. In addition to the nine appointed members, there may be up to a seven-member non-voting ex-officio panel. 

The staff of the Bureau is the working arm of the Commission.

The travel and tourism industry is the nation's second largest retail industry.  As such, it is very competitive.  Every state, city and destination is actively vying for its share of the tourist and convention market.  A primary objective of VisitLEX is to secure Lexington's share of the industry.