VisitLex.mobi Earns Recognition from Leading Industry Publication
Apps and mobile sites were judged by the editors based on several factors, including user friendliness, GPS and mapping features, content geared for travelers and attendees, and visual appeal. The chosen apps and mobile sites were selected for offering meeting and event attendees the ability to easily navigate a destination.
Lexington, KY-The VisitLEX mobile site, www.VisitLex.mobi, has earned a place on the 2014 ConventionSouth editors' list of "The South's Best Destination Apps and Mobile Sites". ConventionSouth, a national multimedia resource for planning events held within the South, chose 76 "official" travel apps and mobile sites submitted from Destination Marketing Organizations (DMO) from cities across 16 southeastern states as well as D.C and the Caribbean.
"There are thousands of online travel resources available, however, official destination apps and mobile sites provide meeting attendees with a trusted, easy-to-use tool while they're in town for a convention or event," said ConventionSouth Editor Marlane Bundock. "The meeting planners who read ConventionSouth can feel confident in recommending these apps and mobile sites to attendees because while they may be free, they provide accurate information directly from each destination's official tourism bureau. While third-party destination guides may keep their app and mobile site information up-to-date, there is no guarantee to the traveler that the information is current."
Lu Ann Pelle, VisitLEX Director of Information Services stated: "We take great pride in making our marketing materials mobile and tablet friendly. It is an honor to have the editors of one of the leading industry publications acknowledge our accomplishments and name our materials among the best in the industry."
The complete list of selected destinations with apps and/or mobile sites will be featured in the March issue of ConventionSouth or can be found at www.conventionsouth.com/bestdestinationappsmobilesites.htm
VisitLEX is a destination sales, marketing, and service organization charged with distilling the spirit of Lexington's Bluegrass Region and "Horse Capital of the World" to champion the brand, generate economic benefit and serve as a role model and educator. For more information: www.visitlex.com