Lexington Visitors Center Greets Record Number of Visitors in 2013
Lexington, KY: The Lexington Visitors Center, located in the heart of downtown Lexington inside Victorian Square, welcomed a record 25,000 visitors in 2013. The proximity of the location to downtown hotels and the Lexington Convention Center as well as a street level location in a high foot-traffic area contributed to the increase. This record visitation represents a 100% increase over the prior year and is triple the location on Vine Street.
Julie Schickel, Lexington Visitors Center Manager stated: "The visitor information staff and I feel our location has played the biggest role in the incredible increase in traffic. We believe we are assisting more meetings and convention attendees as well as leisure travelers because we are so more visible and easily accessible."
The Lexington Visitors Center includes 1,500 square feet of interactive displays and informational kiosks designed to intrigue and inspire visitors to explore the rich heritage of Lexington and the Bluegrass Region. Split into five main areas, the Visitors Center features information on horse attractions, Bourbons of the Bluegrass, historic attractions, ‘Explore My Lex', dedicated to art, music, and cultural events, and Beyond Grits, an area devoted to regional cuisine, unique restaurants, our growing wineries and the ever evolving craft brewery movement.
Jim Browder, president of VisitLEX commented: "Location certainly played a huge role in the significant increase of visitors however, the welcoming design of the new center and the exceptional service provided by our great staff has generated tremendous word of mouth promotion. A great deal of credit should be given to Julie and the entire Visitor Information team."
VisitLEX is a destination sales, marketing, and service organization charged with distilling the spirit of Lexington's Bluegrass Region and "Horse Capital of the World" to champion the brand, generate economic benefit and serve as a role model and educator. For more information: www.visitlex.com