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Inaugural Jefferson Street Soirée a Smashing Success!

Published: 09/11/2014
Keeneland, VisitLEX and the restaurant and bar owners on Jefferson Street in downtown Lexington, KY, collaborated to create the inaugural Jefferson Street Soirée which took place yesterday evening from 6 - 10 p.m.

Restaurants and bars along Jefferson offered food and beverage tastings, while live regional entertainment was featured on a stage between The Grey Goose and Wine + Market. Attendees danced in the street to Aly'An, a female country duo from Burgin, KY, followed by Lexington's own, Tee Dee Young.

Presented by VisitLEX's, the Jefferson Street Soiree was a Beyond Grits initiative and was timed to coincide with Keeneland's September Yearling Sale. Beyond Grits celebrates Lexington's robust and diverse food culture, showcasing traditional and cutting-edge Southern cuisine by local chefs and artisan entrepreneurs. Keeneland's September Sale is the largest Thoroughbred auction of its kind, annually attracting major buyers from across the U.S. and the world. The sale continues through September 21st.

Mary Quinn Ramer, Vice President of Marketing for VisitLEX stated: "The tremendous amount of people who came out to enjoy the excitement along Jefferson Street was truly phenomenal! It was great to see such a cross-section of visitors, locals and Keeneland Sale clients discovering this thriving area of downtown. We are grateful to all the partners that made the inaugural Jefferson Street Soiree a success."

Vince Gabbert, Keeneland Vice President and COO commented: "We were overwhelmed to see the excitement of the entire community for the inaugural Jefferson Street Soirée. Through our partnership with VisitLex, it is wonderful for all of central Kentucky to experience the impact of the Keeneland September Yearling Sale and what it means to our entire economy. And equally as wonderful to showcase our great city to the numerous sales customers from around the world."

Seth Brewer, owner of Wine + Market and Enoteca stated: "We were thrilled with the turnout and excited we had the opportunity to collaborate with our business neighbors to showcase Jefferson Street to our own community and to all Keeneland's yearling sale guests. Big thanks to VisitLex and Keeneland for believing in us and helping this event be the success it was. Let's do it again!"

About VisitLEX
VisitLEX is a destination sales and service organization charged with distilling the spirit of Lexington's Bluegrass Region and "Horse Capital of the World" to champion the brand, generate economic benefit and serve as a role model and educator. For more information: www.visitlex.com.

About Keeneland
For more than 75 years, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. As the world's largest Thoroughbred auction company, Keeneland conducts sales every January, April, September and November. Its sales graduates dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Keeneland will host the 2015 Breeders' Cup World Championships on Oct. 30-31. Uniquely structured, Keeneland is a private, for-profit corporation that returns its earnings back to the industry and the community in the form of higher purses, as well as millions of dollars in charitable contributions for education, research and health and human services throughout Central Kentucky. To learn more about Keeneland, visit us online at www.keeneland.com.