#ShareTheLEX Earns 2014 ‘Best in Show’ at Lexington ADDY Awards
Lexington, KY: VisitLEX's campaign #ShareTheLEX earned the 2014 ‘Best in Show' award at the Lexington chapter's American Advertising Federation's Annual ADDY Awards Competition. In addition, the campaign also took home a Gold award as well as the Best Social Campaign and Ralph Gabbard Broadcast awards.
#ShareTheLEX was created and executed by Cornett Integrated Marketing Solutions, VisitLEX's agency of record. Research shows the number one reason people travel is to visit friends and family. With that in mind, Mary Quinn Ramer, VisitLEX VP of Marketing, collaborated with Cornett to design a campaign that would encourage Lexingtonians to share what they love about the city with visitors through an interactive and multi-pronged effort. The campaign utilized social media, print advertising and video to tap into the ‘best of Lexington' through the eyes of locals under the banner hashtag #SharetheLEX. The result is great tips, insight, suggestions and recommendations on various social platforms for visitors to use to enhance their experience while in Lexington.
Mary Quinn Ramer commented: "Our team at Cornett is a wonderfully creative group of people and we are thrilled #ShareTheLEX earned ‘Best in Show' at the Lexington ADDY awards! Cornett's team took an idea and turned it into a brilliant campaign that harnessed the power of our local ambassadors' suggestions and recommendations. In many ways, Cornett enabled VisitLEX to create a digital guide to the city through crowd-sourcing."
Whit Hiler, "Our team had a lot of fun with the #ShareTheLex campaign. It's an exciting time in Lexington, there are so many great things going on this city. It's been awesome to see so many proud Lexingtonians get behind the campaign and help Lexington share its gospel of cool."
The ADDY's were held last Friday evening at the Lyric Theatre in downtown Lexington. Nearly 400 entries were submitted to the awards competition. Those who won Local gold ADDY awards will automatically advance to the District 5 competition to compete against creatives from Kentucky, Ohio, and West Virginia.