Bluegrass Tourism Ambassador Program
We're a "CTA City"!
Launched in February, 2008, the Bluegrass Tourism Ambassador program is creating a pool of front line staff and volunteers who are specially trained to interact with visitors. This training helps ensure that we convey consistency in message, accuracy in details and a high level of hospitality throughout the region.
The primary goal of the program is to educate participants about our tourism product. Key components of the course are: the impact of tourism, navigating the Bluegrass Region, knowing the best information resources, exceeding customer expectations and cultural competence.
The Lexington Convention and Visitors Bureau contracted with renowned hospitality trainer Mickey Schaefer, owner of Mickey Schaefer & Associates and founder of the Tourism Ambassador Institute to be the accredited provider for Certified Tourism Ambassadors.
People who go through the Bluegrass Tourism Ambassador training, and pass the exam at the end of the course, receive national certification with the designation of "CTA" (Certified Tourism Ambassador) through the Tourism Ambassador Institute.
Hospitality workers, servers, taxi drivers and front line personnel of any kind, and the general public are invited to participate. Courses are offered throughout the year at a variety of locations.
The path to certification:
- Register and pay the fee of $25 at www.ctanetwork.com using the "Sign Up for a Class" link. Classes are available now!
- Read your course materials.
- Attend a half day CTA training session.
- Pass an open book exam at the end of your class.
To learn more about the Bluegrass Tourism Ambassador program contact:
Visitor Center and Ambassador Program Manager